Auto: Dyson Dreamed It. DREAME Does It.
Aug 28, 2025——An internal letter released today by DREAME's automotive team reveals that the company has officially announced its plan to build cars – with the goal of creating the world's fastest car. This news has climbed to the Top 10 in China's tech news.
DREAME, a Chinese cleaning robot manufacturer, was founded in 2017 and is headquartered in Suzhou, China. It is a consumer electronics and smart manufacturing company centered on core technologies including high-speed digital motors, intelligent algorithms, and motion control. Its product portfolio covers four major categories: wireless vacuum cleaners, robotic vacuum cleaners, smart floor washers, and high-speed hair dryers. The company is a key competitor of Dyson.
As a result, over the past few years, there have been a series of ongoing patent lawsuits between Dyson and DREAME. The latest lawsuit involved a "long-arm jurisdiction" preliminary injunction covering Spain, issued by the UPC Hamburg LD. This preliminary injunction prohibits DREAME from selling older models of its hair curlers; however, regarding two new models developed by DREAME following its design-around efforts, the court held that they did not infringe Dyson’s patents. It can be said that both companies secured a partial victory.
In fact, in 2017—the same year DREAME was founded—Dyson also suddenly announced its plan to build cars. For this endeavor, Dyson not only planned to invest 2 billion pounds but also assembled a 400-person R&D team, with the aim of officially launching an electric vehicle (EV) in 2020.
But just two years later, Dyson announced the termination of its automotive project. In a statement, Dyson said:
The Dyson Automotive team have developed a fantastic car; they have been ingenious in their approach while remaining faithful to our philosophies. However, though we have tried very hard throughout the development process, we simply cannot make it commercially viable. We have been through a serious process to find a buyer for the project which has, unfortunately, been unsuccessful so far. I wanted you to hear directly from me that the Dyson Board has therefore taken the very difficult decision to propose the closure of our automotive project.
Unlike Dyson’s car-making concept, and also unlike most other automotive players in China that focus on consumer-market products, DREAME has this time positioned its automotive goal as building the world’s fastest car. It has also announced that its first ultra-luxury all-electric model—with Bugatti as its benchmark—plans to make its debut in 2027.
Is this just a dream? Many Chinese people express doubt about it. In just two years, we’ll find out whether DREAME can make its dream come true.
The internal letter from DREAME's automotive team:
